…T2 will operate as a customer-obsessed, technology-powered, and digitally agile brand that serves as “a platform for possibilities.
LAGOS, NIGERIA – The iNews Times | Nigerian telecom operator 9mobile has rebranded as T2, unveiling a bold, youthful, and innovation-driven identity designed to position the company as a key player in powering Nigeria’s digital economy.
The transformation was announced on Friday at a high-profile brand relaunch event in Lagos, where Chief Executive Officer Obafemi Banigbe described the move as more than a cosmetic change.
“This is not just a brand unveiling; it is the beginning of a whole new chapter in our history. We are no longer who we were, we are becoming something greater, more ambitious, and more in tune with the future,” Banigbe declared.
According to him, T2 will operate as a customer-obsessed, technology-powered, and digitally agile brand that serves as “a platform for possibilities, a connector of dreams, and a catalyst for Nigeria’s startup ecosystem, creatives, remote workers, and anyone looking to do more.”
Banigbe said the T2 reflects the dynamism of Nigeria’s youthful population, explaining that the company is embracing a digital-first approach – becoming leaner, faster, and smarter to meet the demand for speed, access, relevance, and creativity.
The company’s transformation includes evolving into a fully digital, cloud-native, API-ready, and data-driven operator, enabling faster product rollouts and highly personalized services powered by artificial intelligence and advanced analytics.
“In today’s world, the winners are not the biggest but the boldest,” Banigbe said. “We are designing our systems to empower customers with real-time support, self-service tools, and simplified processes all from the palm of their hands.”
Acknowledging the challenges the brand has faced in recent years, Banigbe noted that T2’s journey is rooted in resilience. “We have endured, we have struggled, but like Nigeria, we always bounce back stronger. Our scars are not signs of defeat; they are reminders of our resilience,” he said.
He stressed that the rebrand is driven by substance, not just style. “Customer experience will no longer be a department, it becomes the business. Our future will be defined by local relevance, simplicity, and emotional connection.”
In a direct message to customers, Banigbe said: “We want to serve you boldly, with clarity, speed, and heartfelt passion. We thank you for holding us accountable that is why we exist.”
He also expressed appreciation to partners, regulators, shareholders, and employees, dedicating the rebrand to “every Nigerian dreaming of something better,” adding: “Let it remind you that you too can reimagine, rebuild, and relaunch.”
